E.l.f. Cosmetics - More Than Just Makeup For A Dollar
By Cory Willins
Today’s women are daily bombarded on every side by images of what they should look like. Some feel that advertisements and fashion models set the bar too high for the average woman. With the high price of cosmetics, it wouldn’t be hard for those striving to live up to the flashy standard to break the bank in the process, but now there’s an answer for ladies who want to look like an A-list star on a B-movie budget.

Eyes, lips and face, or e.l.f, is a company that offers everything that’s new and fresh in with a philosophy that concentrates on the inner self of their customers, not just their outer appearance. According to e.l.f.’s Web site, “beauty comes from feeling and being your best, an inner confidence that translates to the outer-world as attractiveness.”

No one is left out on eyeslipsface.com; the site offers help for all kinds of skin types and conditions, from acne issues to environmental damage. E.l.f keeps your financial self in mind as well. Everything on the Web site only costs one dollar. That’s right; every product from lips to lashes is high quality and just a buck. You don’t have to worry about them skimping on quantity either, with a variety of glosses, lipsticks, foundations, eye shadows, and nail polishes in shades to match your every mood, whether you are a minimalist or a daring diva.

Continuing with their holistic approach to beauty, they naturally go to the next step, with a line of professional-grade brushes, applicators, sponges and tools with which to apply your and convenient remover wipes to take it all off. Gift sets and kits are also available. If none of their ten pre-assembled kits have everything you’re looking for, you can pull together your own with every imaginable combination of products, starting with your choice of eight stylish cases,

in several different colors, to organize all your goodies.

Providing women an affordable way to look and feel their best is only one way e.l.f strives toward a better future. The company uses all-natural ingredients and doesn’t engage in animal testing. The Web site gives customers a chance to donate to charities such as The Humane Society of the United States and The Women’s Information Network Against Breast Cancer by donating the proceeds of certain products to these causes.

Maybe the fashion world will start swinging toward e.l.f’s philosophy, and the press will continue to take notice of their products and uncommon social awareness. So far, the company has been featured on at least 79 magazines and two videos. The site also lists a host of charity-related events they have sponsored or participated in, and there’s sure to be more to come.

Article Source: http://www.ArticleJoe.com

Cory writes for many articles for Essentua - Mineral Make up and Cosmetics, a resource site with articles, directories, forums and reviews about cosmetics.